How to do Ecommerce Marketing
There has been a complete revolution in the market in the past few days as from all the offline stores the online world become the most popular platform where the business is showcased in present days. Every online store wants to achieve maximum traffic as well as conversion. But even after practising all the major tactics now also, people have not achieved the answer to the very old question of which marketing strategy will provide marketers with the best results. That is the reason each marketing strategy should be fixed with the tactics and use once to see the upcoming results. Among all these e-commerce marketing has been getting a lot of support from the user end for the past few years. Ecommerce marketing can be defined as a practice in which promotion tactics are used to increase the traffic towards an online store. After this, the traffic is successfully converted into potential customers and after that to permanent paying customers. The practice of e-commerce is nowadays used in every sector of the market. There are several ways through which the practice can be more precisely used. In this article, we are going to discuss some of those methods.
Let’s see the ideas one by one:
#1. Upsell your product:
Many businesses running nowadays at the online platform is using the very idea of upselling to surprise their potential customers with some unique and famous stuff. Upselling can be defined as an approach of selling a more unique or premium product than that which is been mentioned to the customers. This method has helped a lot of big and small business to acquire new net customers. These products can even be made available for some customers who have more needs. They must be given special offers and proof of why the particular proves best as per their requirements. Two things must be considered before beginning the idea of upselling in your business.
- The first thing is that the premium product must be in some or other way related to your original product.
- The decision about anticipating the price range must be as per the customer requirement as this may increase the chance the customer will be interested in investing.
#2. Integrate the Instagram platform:
There are over 500 million people worldwide who is been using the platform Instagram to promote their business. The main reason behind this very true idea is that a lot of people nowadays is been connected to social media like Instagram. With millions of users daily on this platform, Instagram has become the fastest growing social media app. That connected both customers, business owners, influencers and brands together under the same roof. There are certain rules that if you keep up with the platform bring large traffic towards your small business even in a very small period the only requirement is to post regular photos, try to connect with the people through hashtags, reels and IGTV videos. After this, you would be on the correct path of building a large Instagram following channel with people who are ready to invest in your business.
#3. Reduce the chances of abandoned carts:
There are a lot of us that are not aware of the fact that when a customer leaves a cart without moving to the payment than the business lose money. There are several reasons why this takes places such as:
- The extra cost such as shipping, tax or any other type of fees is too high
- The business site wants the customer to create an account to proceed forward.
- The checkout process is complex
- The total cost of reliable billing is not shown
- The website crashes many times
- The website says to save the card details every time
- The delivery of the product is too slow
- The return policy was not that satisfactory
- There are not plenty of payment methods available
To avoid all these the service is required to improve at every point that is required.
#4. Try launching a Facebook store:
Social media platforms are having a lot of customer support nowadays in such case having an online Facebook store can be a great idea. People find it easy to purchase a various product through these sites rather than going to the original site again and again and in the business world smart work is more important than a lot of handworks done. This is a straightforward chance to expand your small business.
#5. Email subscribers are captured more:
Email marketing is one of the oldest methods available which still has a lot of impact on customers in such case the marketers must invest both times as well as money in this strategy so that they could convert their potential customers into regular buyers. About 17% of digital marketing happening toward is \based on the emails. This is shocking but indeed true. There are several methods through which you can even improve your email campaigns:
- A welcome email must be sent as soon as the customer makes a purchase or creates an account
- Exclusive promo codes as well as gifts must be provided to the customers.
- The newsletters must be sent from time to time to make the customers aware of new offers and deals.
- Feedback must be asked from the customer based on their recent order
Learn complete e-commerce marketing from DICC by joining digital marketing course.
The methods mentioned above can be used in implementing e-commerce marketing. I hope the article was helpful to all my readers.