We’ve compiled a comprehensive list of digital marketing tools that can assist you with your objectives, including a few free and freemium options for those on a budget.
This list can serve as the foundation of a powerful marketing stack, whether it’s for managing customer relationships, winning over leads, or uncovering new marketing opportunities.
To get started, look through the following categories:
- Tools for social media marketing
- Tools for email marketing
- Tools for SEO (search engine optimization)
- Tools for improving conversion rates
- Tools for enhancing leads
Tools for social media marketing
We’ve witnessed firsthand how social media has evolved into a top marketing channel for companies today.
Social media is a great place to nurture leads and build business relationships, and it’s also great for gathering valuable information about what your customers want.
Managing all of social media’s moving parts “by hand” is a recipe for burnout. Consider how dedicated software can help you create more meaningful content and use social media to achieve your long-term business objectives.
Loomly’s self-described “brand success platform” is a useful tool for small social teams who want to organise and collaborate on content.
Audiense, for example, takes listening to the next level by assisting businesses in identifying and segmenting their social media audiences. It’ll be easier to run laser-targeted ad campaigns and delve deeper into your customer personas if you do it this way. You’d be surprised at how much you can learn from social alone when it comes to demographics, personality traits, and more.
Tools for email marketing
Email is, without a doubt, the most tried-and-true, scalable marketing channel available to today’s businesses. As a result, email marketing software is a must-have for both large and small businesses.
Let’s look at some tools that can break down your customer data and put a good chunk of your marketing efforts on autopilot, from list-building and improving deliverability to coming up with awesome offer campaigns.
SendGrid is a programme that allows you to send data. SendGrid provides a comprehensive suite of email marketing services, many of which are user-friendly for both beginners and seasoned email marketers.
Because the platform is primarily focused on deliverability, lemlist stands out among our email marketing tools. Lemlist is great for optimising your existing campaigns because it emphasises the best times to send your messages (and how often) for more opens and clicks.
Tools for SEO (search engine optimization)
Search queries account for more than half of all website traffic.
companies can do anything to improve their search presence is a plus as the digital landscape becomes increasingly competitive. Although SEO can be intimidating, especially for new businesses, there are a variety of online marketing tools available to assist you in identifying search opportunities and optimising your current search engine efforts.
When it comes to brainstorming keyword ideas and ranking opportunities, Ahrefs is the gold standard.
Let’s say you want to take advantage of keyword opportunities while also optimising your existing content. This is where Clearscope enters the picture. The platform’s detailed editor, which recommends keywords, headers, and readability to help you write (or rewrite) high-ranking, well-balanced blog posts, is especially useful for content writing.
Tools for improving conversion rates
When it comes to getting people to convert on-site, even the smallest changes can make a big difference.
Simply changing the colour of your call-to-action button can mean the difference between a free trial sign-up and someone abandoning your website. Conversion optimization software is one of the digital marketing tools in your toolbox that can help you identify low-hanging revenue opportunities.
Unbounce is a fantastic tool for quickly creating, tweaking, and testing new landing pages. A/B testing and variant analytics are built-in, so you can see which creatives, calls-to-action, and other page elements are working (and which aren’t).
Optimizely, which focuses on landing page experiments, combines visual creation and audience targeting tools to allow you to quickly run tests on different segments of your audience.
Join Digital marketing course to practically implement all of the above mentioned tools.
Tools for enhancing leads
The majority of website visitors fail to provide enough data after leaving your site, which has been well documented.
Thankfully, there are business intelligence tools available to assist you in better understanding your leads and highlighting key information so that you can contact them once they’ve expressed interest. Lead enrichment tools, which are especially useful for B2B marketing, boost your prospecting and outbound marketing efforts by providing a more holistic view of your traffic.
Clearbit creates an up-to-date profile of your leads using 100+ sources, including Salesforce and other marketing platform data, to make your outreach efforts go more smoothly. Company, role, and company size are just a few of the details gathered.
Datanyze, like Clearbit, uncovers vital contact information about your on-site leads to help you fill out your digital rolodex. The platform also works wonders for LinkedIn prospecting by pulling social data on decision-makers.
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