How to Improve your Google Page Speed Insights Score

SEO speed and conversion rates have a direct impact on your website. It can be a costly mistake not to take the time to improve.

Why? The likelihood of a slow website will be much higher for users and more than 100% if the load time of a page is between 1 and 6.

There is a genuine need for speed, and the Google Page Speed Insights tool is a fantastic tool to help you find and correct problems that might slow down your website.

Also Read: SEO Ranking Factors in 2021 and A Guide to Online SEO Training Courses

Why Speed Matters?

It is hoped that the web will be quick. Google confirmed page speed as a ranking factor as early as 2010. Afterwards, “it concentrated on desktop searches” until a certain Page Speed mobile update was implemented in July 2018. Although speed is one of 200 classifications, neither of us want to lose business unnecessarily. Especially for something usually controlled by us. In fact, a 1 million Google search results were analyse led by SEO Blog Backlink and “a significant correlation between the website and the ranking of the Google system.”

SEO aside, however, we have already seen how page bounces are rising as a site’s speed decreases. Indeed, in a study carried out in 2019 by the American digital marketing agency, Portent, “the conversion rates have fallen by an average of 4.42% with every other second (between 0-5 seconds).” The first 5 seconds of load time were also found to have the greatest effect on conversion rates.

Also Read: How to create a Digital Marketing Strategy and Why is Content Vital in Digital Marketing

Page Speed Insights Tool by Google

Page Speed Insights is a free Google tool for analysing the performance of your website and seeing suggestions for improving it. It is probably the most popular tool for page speed analysis out there, so your time is worth it.

Probably you wonder, ‘How can I get Page Speed Insights for a 100/100 score?’ Just slow down. Slow down. First of all, you must know how to correctly use the tool and how to implement its suggestions. Otherwise, you may not see the performance gains that can affect your website in this way. It is also important to understand what and what Page Speed is.

How to improve the insight into your page speed

Try the actions (or best practical measures) recommended and start from below, which are the most frequently seen problems and have the greatest impact on improvements.

Optimize pictures

Image optimisation may be one of the most common reasons why a web page is slow to load and often the best place to begin improving, since it can be significantly increased in terms of both load and Page Speed. It is especially difficult to maintain strict standards for images when several people are responsible for uploading content or adding products, and issues can quickly be set up.

Image Size Optimisation

It is longer than a 100KB image for a 1MB image to download. Work to tackle this without losing quality to compress images. To achieve this, you can use tools like TinyPNG or look at the recommendation of Google, ImageMagick.

Display Size Images Size

Another common problem is that images are much larger than they need to be. Think of the 250 px picture on your webpage. If it is 1000 by 1000 px, but is designed to display smaller with CSS, then your loading time can be faster. In the case of this browser, the original (larger) image needs to be downloaded in the smaller format.

Use a network for content delivery (CDN)

Make sure you upload images of correct size; you will certainly have problems with speed otherwise. WordPress automatically handles this by creating several versions of an image when uploaded, but you may need to manually resize pictures if you use another CMS.

Check the images off-screen

You can also see off-screen images deferred, which means that they are only downloaded as user scrolls. Not all pictures are visible when necessary. It is often worth making a compromise to improve load times, however. A number of WordPress plugins are available for you to help, or Google has its own advice on off-screen images.


It is common to do so when writing code, using spaces to keep it readable. Minification simply removes whitespace and comments in order to optimise CSS and JS files and is possible with a simple tool like Minify copy-paste.

Browser Caching

If you use WordPress as your CMS (which is estimated at 35 per cent of the web), browser caching with popular free plugins like W3 Total Cache and WP Super Cache can’t be easier to used. Caching functions by creating a static version of your site and serving the users quickly, in lieu that every time a page is accessed, it is generated dynamically. You can still manually set up browser caching if you do not use WordPress.

Ovais Mirza

Ovais Mirza is a professional Blogger and writing for many interesting topics related to Hacking, Gaming, Digital Marketing and Stock Market. Here you will find some interesting tips and tricks related to Hacking and Gaming.

Disclaimer: The articles has been written for educational purpose only. We don’t encourage hacking or cracking. In fact we are here discussing the ways that hackers are using to hack our digital assets. If we know, what methods they are using to hack, we are in very well position to secure us. It is therefore at the end of the article we also mention the prevention measures to secure us.

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