How to create a Digital Marketing Strategy

Digital marketing is quite a popular domain in today’s world. This particular field acts a helping hand on all other fields. This is possible to say that without that if digital marketing is not been involved in any of the business that it would be quite difficult for marketers to reach out to the target audience. Apart from this even if the target audience is achieved then also keep them updated about all the information related to the product or service is going to quite a difficult as well as the time-consuming task to do. Some of us think that digital marketing is only for the online websites but I can say this doesn’t even cover once of its application just by saying that.  when some discussion is been carried out then we get ok there are six basic pillars on which the whole digital marketing platform is been standing and every pillar has set of rules and regulation in which it has to be made into use. This the time the digital marketing strategy is been involved to make the things clear and organized so that the user can follow without making things turn in something very bad.

Also Read: Why is Content Vital in Digital Marketing and How to do WhatsApp Marketing

Let us first look at all these six pillars one by one:

  1. Content marketing: This refers to the creation of creative, attractive as well as useful content for all the platforms digital marketing is been used in.
  2. Native advertising: This is more preferably called online marketing. In this publication is mostly used.
  3. Pay per click: In short it is known as PPC. This strategy includes online ads. This is been paid each time the user clicks on it.
  4. Search engine optimization: In short, this is known as SEO. This is a method that is used to improve the websites but attracting a targeted audience toward it.
  5. Social media marketing: In this mainly the product or service is promoted using the different social media handles.
  6. Email marketing: In this, the promotion is done using the mails. This is quite an old method but still effective.

Also Read: Digital marketing for my business

Now as we are clear with all the pillars so now it’s time to get into the strategies been made into use:

Creates the customer persona:

This step is considered as the first by most of the known marketers. This is also something important to understand and follow. In old times the marketers were involved in collecting a piece of large information about its target audiences such as their age, gender, occupation, interest, profession and much more. But as the time is changing new things are taking over? Here to the job is now done using the buyer’s persona. This is something without which the marketing of today remains incomplete. In these ideal customers, details are obtained using surveys or some type of pre contacting methods. For these tools like Make my persona or persona creator is been used mostly. 

Identify your goals and the tools that you are going to use to achieve them:

 For all marketers who want to achieve something big, this step is quite an important one. Without the goals, nothing is made into work. It’s important that the goals are decided and then the proper way is followed to achieve them.

Don’t be confused in this step. Make sure all of the goals you want to achieve make sense. Measure them from time to time to see where have you reached so far. The more things you take the more confusing they make you. Try with something small and then move step by step further toward something big.

Blogging is something important to be focused on:

In digital marketing content creation is something that should never be ignored by the marketer’s side as it is something the user always look for. This the simplest way he or she gets to know about the product or service you deliver. Keeping the blogging in continuation makes the audience believe and get the positive vibes too. Also, in this, the quality of the content matters a lot. Something that makes sense as well as creative is always good to go on a platform and is also liked by most of the readers.

Evaluate the strategy already being used by other marketers:

Taking reference is never an old technique. This is something that helps you to come up with new and more advance things. Also, the plans must always be new then only the users like them or else they say it to be copied from somewhere which is not at all a good review in the start itself. There are several channels’ people are using to make things more and more creative. Take the necessary help and come out with something that can blow the customer’s mind.

Use the right technology so that the customer can reach to you easily:

It’s always the concern of most of the marketers that they are not using the correct technology in there digital marketing methods in such a situation the things don’t turn the way it has always required to be. Choosing the right technology can be tricky but once choose then may provide you with excellent results. Online business is based on the way you can gather more and more potential uses.   


All the steps mentioned above are important to follow if you want your business to be recognized in the market. I hope the article was able to help you a little.

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