Digital marketing is the future of marketing and it is cheaper than traditional marketing and is measurable. There are various ways one can use the digital platform to publicize and popularize your startup or business.
Some of the ways are listed below to kickstart your startup and make it popular. You can also join a digital marketing course in Delhi to learn and implement the digital marketing ways properly.
Table of Contents
#1. Content Creation
An effective strategy will engage your reader and leave them interested in more information from you, the more the attractive content the more will be your sale, also you should customize your content for different platforms. You can skillfully create creative content and can indirectly or directly link it to your business. There are various ways to present your content in different formats including blogs, how-to guides, question and answer articles, images, banners, infographics, podcasts, webinars, or content for social media sites and microblogging. Content creation is a definitive method of marketing so make sure that your content is informative and attractive.
#2. Search Engine Optimization
Search engine optimization (SEO) is essentially a way to modify your website so that it comes up naturally when searches on google, yahoo, or any other search engine. Your website should address the technicalities related to the content and query matching, indexing, and interpreting non-text content.
#3. Digital Display Advertising
You should use various display advertising formats to attract potential audience. It can be in a text form or image or banner or any video advertisement. You can customize your message as per your choice and interest. But digital display advertising is relatively expensive than the others. For the business to run well you need experts for good ROI for your business.
#4. Mobile Marketing
We strongly recommend you try out mobile marketing as will be worth approximately $338 billion by 2027. The number of mobile devices operating worldwide is expected to reach 17.72 billion worldwide by 2024, so as more people use smartphones, tablets, and other mobile devices the possibility of the mobile market continues to grow is likely very high.
#5. Affiliate Marketing
This is a purely performance-based marketing program where you have to pay the publishers and they will bring you, customers. The performance will be based on promotions, leads, and sales either of these things. So how this affiliate marketing works is the question now. the publishers will give you some space in their pages to advertise your business and you will pay them based on the satisfaction model.
Affiliate marketing is very useful for startups, as it will attract a greater number of people through the sites. Most of the business with high traffic have their own affiliate programs. Sites like eBay, Amazon, and Linkshare run their affiliate programs.
#6. Web Analytics
Web analytics is the most important aspect of your digital marketing. It helps you to measure, understand, collect, plan, report, and foretell the web activities for your business.
Web analytics gives you different angles to think about your business. Every promoter should use web analytics to acknowledge one’s business and upgrade the ROI.
#8. Email Marketing
So what exactly is email marketing, when one sends a commercial message through email to a list of customers, this strategy is known as email marketing. With constructive email marketing software, you can maintain email lists that are sorted out based on different factors including customer’s likes and dislikes and their spending habits. But email marketing is also considered spamming and there are some countries that have a law against it.
#8. Digital Media Planning and Buying
When a comprehensive strategy is made by media agency researchers it is known as digital media planning.
The media agency plans different strategies, platforms, and formats to reach the desired audience for the promotion of one’s business by driving sales, launching a new brand, or noticing changes in customer’s behavior.
#9. Viral Marketing
So, in this type of marketing the strategy is made unique to spread the content aggressively online because the content is appreciated and shared immensely. The content can be of any format all you need is to be creative with the content as it will bring great traffic to your business.
#10. Search Engine Marketing
Search engine marketing drives business primarily through paid efforts. It is diverse and also complicated as you have to choose based on your business what type of model you want for example you want to pay per click or cost per thousand impressions model. You should have some knowledge before investing your time in it.
There are different platforms in search engine marketing but by far the most popular ones are bing advertisements and google adwoods. Search engine marketing also includes display advertising, mobile marketing, and paid social advertising.
But again, a remainder before investing in it make sure you have some knowledge or a team of experts as one wrong step can cost you a fortune.
Digital marketing is a great platform to channelize your business and to attract a number of audiences but before that make sure to use the right and attractive strategy for your business for the best outcome.
