Career Options in Digital Marketing
When you surf the Web you will find different things, like some cool and funny ads, sometimes useful ads, some viral videos, some incredibly written blogs, mobile apps, etc. Do you ever want to create one? If your reply was yes, congrats you have chosen your career and that’s digital marketing career.
I know that your first question is: what is the scope of digital marketing? When you finish this blog, I’m sure you’ll be convinced that a career in digital marketing is the best choice.
Why Digital Marketing ?
- The world will be digital and by 2020, all companies worldwide, including India, will be present online and create many career opportunities.
- It’s a gradual field. By increasing your technology every day, you have to develop your digital marketing skills continuously, so that your career continues to grow.
- According to this study, the digital economy grows tenfold faster than the traditional economy, and online trading firms are twice as likely to create jobs as companies that do not.
- It offers you different career options. If you love coding, you can go to web design or if you are a new-born writer, to content marketing, etc.
- You do not have to spend sleepless nights stirring up formulas you will never use in your life.
- You can say bye bye to the boring formals as you like.
Major Digital Marketing Roles
Digital Marketing Manager or Digital Director:
You can say this is one of the top digital marketing positions. To achieve this position one needs 5-7 years of digital marketing experience. The Digital Marketing Manager/Director is responsible for developing general marketing development strategies that drive more traffic, undertake digital marketing campaigns, improve and regularly update the website, etc.
Web Developer& Web Designer
Social Media Executive and Social Media Manager
Job in social media is one of the coolest jobs, but don’t confuse it just with tweeting and Facebook. As a social media manager, you are required to monitor current trends in social media and plan strategies accordingly, regularly coordinate with your content team and customer service team, create quality content or video, etc. This job role requires knowledge of all social media platforms and a great deal of creativity.
A well-designed website will be of no use unless the company has people who can promote it and therefore the company engages SEO managers to ensure that the company has its website throughout the web. SEO managers are responsible for the website traffic and improve the Google rankings. They must ensure that the website content is easy to search, perform keyword research, research into SEO instruments, create and submit sitemaps, etc.
These people create the sometimes useful and sometimes irritating ads we mentioned above. They generate many leads for the company and are therefore highly demanded by PPC professionals. As a PPC/SEM expert, PPC keywords, divided ad groups, sophisticated landing pages are to be administered, reports generated, ad copy and graph suggestions provided, etc.
You’re perfect for this role if you think you can write better than what’s already on the web. A content marketer is responsible for creating content with all the qualities of being viral, ensuring that content is well promoted by SEO, coordinating with other teams, and incorporating content inputs, content trends, etc. Content marketers are responsible. To get into content marketing you will need a great deal of creativity and a flawless knowledge of the English language.
There are many other digital marketing roles or designations that rely on the company and its requirements. Some of the following are:
- CRM Manager
- Email Marketing Manager
- Digital Agency Account Director
- E-Commerce Manager
- Analytics Manager
How much am I going to earn?
The answer to the most anticipated question, therefore, comes here. The salary depends mainly on the type and role of the organization. Here we give you an overview of what you can expect.
Digital Marketing Manager : 4 lakhs to 10 lakhs
SEO Manager : 3 lakhs to 7 lakhs
SEM/PPC Expert : 3 lakhs to 5 lakhs
Web developer/designer : 3 lakhs to 6 lakhs
Social Media Manager : 3.5 lakhs to 7 lakhs
Content writer : 2.5 lakhs to 5 lakhs