What is PPC, Importance, Career options

PPC is an important asset when we talk about online business. This is the method on which the whole success depends on. PPC is a short form of pay per click. This is one of the most important components used in the completion of all successful digital marketing campaign. Many small business owners simply neglect the importance of PPC or else I can simply say that they were not aware of the benefits this method is being capable is providing. This is the reason they missed out on the various important opportunity in their paths through which great result could have been obtained so far. Many a time hard work is not able to give us the result that is the time we must opt for the technique of smart work to grow the online business fast and also in a controlled manner. Pay per click advertising can be done via various possible platforms such as Google ads, Bing ads, Facebook ads or even we can consider Twitter also promoting ads through various promoted tweets. This is however a great way indeed to reach the potential customer in a fast way and then in there, we can promote the product or service you have overall.

Also Read: PPC VS SEO in Digital Marketing and Learn the difference between SEO,SEM and PPC

What is Pay Per Click (PPC)?

Let us first try to understand what the pay per click advertising is. In other words, it is also known as paid service advertising which is the part of search engine marketing domain. In combination with SEO, this can be termed as the main ways in which potential customers can be targeted to answer their question which they search on the web. The other thing is to provide brief information on all the topic they demand from the web that can be used as a help to the very question. As in simple terms, each time a customer clicks on the ads been set up the payment is been done. This is the preferred way one should know. Over several past years, this model has evolved a lot and that is the reason PPC campaigns use various other pricing models including CPM that can implement the pay per thousand impressions or the CPA which mainly implement the pay when you click on the ad leads to the very convention. However, the general idea that is been used behind the PPC is to allow you to reach all the available targeted audience in way fast manner just by specifying who will able to see your ads.

Also Read: PPC Training in Delhi and Digital marketing training in Delhi

This can be done by entering the specific keyword or demographic characteristics. In this way, you are eligible to pay only when somebody acts on your particular ads. Let’s see some of the advantages that the PPC marketing strategy provide us with. This is the main reason why marketer uses this method.

Reasons to use PPC for digital marketing campaigns

  1. This method is considered to be cost-efficient than all other methods present in the market.
  2. The PPC method is also one of the fastest methods that can be used to target many known as well as unknown visitors.
  3. The method is the easiest way that can test if your product is purchased or not. This is like collecting all the relevant data about one’s ads.
  4. This method is even quite adaptable thus it works very well with all other digital marketing channels available.
  5. It is even considered that the method can allow one to execute all the advanced marketing techniques like the method of retargeting.
  6. You are even eligible to pay only for the ads been clicked and then some actions which are being performed.
  7. The result then obtained after the method is used is the immediate and consistent traffic that remain there for a large period. Apart from this, the result obtained is very quick as compared to other methods available.
  8. The other thing that this method can provide us with is a higher ROI. ROI stand here for the return of investment.
  9. It can provide us with all the possible geo-targeting and then ads scheduling. Both of these things are quite important for sure.
  10.  The method of PPC is also able to benefit the SEO strategy that is mostly in use nowadays.

Career Options in PPC

Various career options are able for one who has mastered his or her skills in the PPC marketing strategy. The person can easily opt for digital marketing roles which mainly involve the process of conducting campaigns. The roles are:

  1. Digital marketing manager
  2. PPC executive
  3. Mobile marketer
  4. Social media marketer
  5. SEM manager
  6. Content writer
  7. Digital marketer strategist
  8. ORM manager
  9. Growth hacker
  10. Email marketer
  11. Post executive

Apart from this, there are plenty of other options available too. The only requirement is to be trained well so that who could be able to take the available jobs.


I hope all the information above mentioned about the PPC could be made into use. 

Ovais Mirza

Ovais Mirza is a professional Blogger and writing for many interesting topics related to Hacking, Gaming, Digital Marketing and Stock Market. Here you will find some interesting tips and tricks related to Hacking and Gaming.

Disclaimer: The articles has been written for educational purpose only. We don’t encourage hacking or cracking. In fact we are here discussing the ways that hackers are using to hack our digital assets. If we know, what methods they are using to hack, we are in very well position to secure us. It is therefore at the end of the article we also mention the prevention measures to secure us.

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