How to increase domain authority, what are the factors which influence it and how it can help you improve your conversions, traffic and readers. Overall domain authority is one of the most important factor to be considered when you try to rank for some competitive keyword.
As we know that SEO is every changing field and there has been so many changes in this field since the day this term came into use. Considering today; ranking on search engine result pages is not an easy task, especially after the release of Google panda and penguin updates.
Actually there are more than 200 different ranking signals considered by Google bot while analyzing and ranking any webpage or domain on SERP. Few of them might be social signals, author rank, domain popularity, domain authority, page authority and many more.
Tips to Increase Domain Authority
First let me make it clear, that there is almost no shortcut to success and its also applicable for DA and better placement on search results. Just like in-order to get consistent website traffic, we usually create quality content, similarly in-order to see consistent increase in your DA you have to build natural backlinks.
According to SEOMOz :
Domain Authority is SEOmoz’s calculated metric for how well a given domain is likely to rank in Google.com’s search results. It is based on the Linkscape web index and includes link counts, mozRank, mozTrust, and dozens more. It uses a machine learning model to predicatively find an algorithm that best correlates with rankings across thousands of search results that we predict against. Source – Moz
So it means it’s all about link building, quality of backlinks, domain trust and dozens of other factors. Overall its one of the most complicated algorithm and you really need to put lots of effort to improve it.
Build Quality Inbound Backlinks
Link building tips
One of the most important factor which influence your ranking, position and website traffic is the number of inbound links you get or build. Now if the links to your articles or domain occur naturally then you can call it as natural back-links and the rest can be called as unnatural.
Getting natural links is really hard since it requires lots of effort and dedication. But there are still lots of different ways to create authority links. You can try guest blogging and in my opinion its one of the perfect way to build connection with different bloggers. It also help you to increase your readership, authority in your niche and helps to improve your DA.
The next one can be press release. Now this method requires investment, but trust me you will get outstanding results. Since if your press release have been optimized properly and contains some real information, then you can see your website in Yahoo news, Google news and other trusted sources. You can even get links from .gov and .edu websites; and these types of link are considered valuable and rare.
Finally some of the other free sources can be;
- Strictly moderated article directors and web2.0 sites. ( Squdioo, Hubpages, Ezine, Sooperarticles, Ezinemark ).
- You can use free press release distribution services.
- Dofollow bookmarking and sharing sites.
- For authority links you can try doc sharing services, YouTube and other video streaming websites.
- You can perform commenting on comment-luv enabled blogs.
- Finally forum posting, signatures, app development can also be considered as valuable source.
Use Old Domain Names or Let Your Domain Be Old
You can easily rank for some tough keywords if you own or use old domain names. The reason is that Google trust your domain.
Actually millions of websites are registered every year, but most of them are spam sites and have a life span of less than one year. But there are some sites and domains which are registered back in 1990′s. So obviously Google and other search engines will have great trust on them. Since they believe they are of quality and have been maintained since such a long time.
So simply let your domain become old and in this time frame keep posting some unique, quality and valuable content so as to generate consistent organic traffic to your website.
Offer Consistent Valuable Content To Your Readers to Increase Domain Authority
By quality content I don’t mean you have to write unique and 500 word article. By quality I mean the content which has been developed and crafted considering your valuable readers. It’s really necessary to consider your visitors, since they are the only key to social promotion and to an extent a source of inbound links.
Increase website traffic to Increase Domain Authority
No as we know that in-order to get consistent traffic, we have to keep posting new articles. But I think it’s just one face of a coin, on the other face you will find it as one of the perfect way of generating backlinks.
As per my experience whenever I create any new post I share it on social media sites, social networking, bookmarking services. Sometime I even create YouTube videos, share my presentation on doc sharing websites, perform posting on forums. I do all these things to improve my position regarding that particular keyword. But in the other way I am increasing my domain authority. And this is happening automatically.
It means the more you write posts the more you get chance for building links and the more will be your authority.
So these were three of my personal tips which will help you increase domain authority. If you any suggestion or question regarding this topic, please share it in comment area.
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About The Author
Delhi Institute of Computer Courses (DICC) is a well reputed institute in Delhi offering professional courses such as Ethical Hacking and Information Security, Technical Analysis of Stock Market, Digital Marketing or Internet Marketing and also Web Designing.