- What Is A Landing Page?
- Brief Overview Of Landing Page Optimization
- Why Is Landing Page Optimization Essential?
- How Can You Optimize Your Landing Page?
- What Are The Things Required In Optimizing Your PPC Landing Page?
- What Can You Do If The Process Is Too Weary For You?
- WordStream’s Landing Page Grader Tool
- Steps To Ensure Better Landing Page Optimization With WordStream
One of the most crucial areas that a digital marketer needs to work constantly and diligently is on landing page optimization.
It is of significant value that the landing page of any given site is tailored so as to attract considerable traffic and traction amongst potential customers.
But what is a landing page and how can it be optimised? Why is landing page optimization crucial for a website?
Let’s find out.
What Is A Landing Page?
The web page displayed when someone arrives on a website is referred to as the landing page. It is also known by names such as ‘lead capture page’, destination page, and static page.
Brief Overview Of Landing Page Optimization
Landing page optimization is done to create and develop well-designed pages so as to optimize each and every element on the page.
The main objective of landing page optimization is to maximize the relevance and functioning of a given site so as to increase the number of visitors and help generate more leads. It also hinges upon building socially-engaging and influential pages for the target audience so as to lure more people through paid search.
In simpler words, landing page optimization is a mechanism deployed to generate more leads and a good percentage of conversions. This methodology helps immensely in increasing the ROI of PPC marketing campaigns.
If you engage yourself in optimizing the landing page of your site, you can witness two crucial benefits for your business. First, it’ll help you achieve greater PPC leads for your enterprise. And second, it’ll help generate better quality scores for your site.
Well-designed and appropriately optimized landing pages tend to achieve sky-rocketing scores on SERPs. It is so because such pages are more closely aligned to the searcher’s queries.
The better you score, the higher your Page Rank and profits will be.
Why Is Landing Page Optimization Essential?
The methods involved in landing page optimization are potent. They ensure a high rate of conversion for your site and by extension, increase your profits manifold.
It also helps you in lowering the cost of customer acquisition and aids you in maximizing the value of resources spent on ads.
It is also extremely crucial for Search Engine Marketing (SEM).
How Can You Optimize Your Landing Page?
The entire process of Landing Page Optimization requires a methodical approach.
Let us now break-down each process into easy steps.
What Are The Things Required In Optimizing Your PPC Landing Page?
- The first requirement is creating a strong and effective headline. This headline must be related to your ad text and keyword in the PPC ad
- Next up, you will require an attractive design. Also, keep in mind that your design must look professional and is in deep consonance with your brand.
- You’ll need a precise and convincing content copy of various elements which ably communicate the values of whatever your brand offers to its customers.
- You also require a user-friendly form for your landing page so as to attract your customers.
- Most importantly, you must have an eye-catching call-to-action button.
All these elements can help you in creating a highly-optimised landing page for your website.
What Can You Do If The Process Is Too Weary For You?
The process of landing page optimization is a little time-consuming and requires a considerable portion of your resources.
But trust me, it’s totally worth the efforts.
If you aim to do the job well, you’d need a developer, a graphic designer, and an efficient and reliable web hosting environment. And that can be quite expensive.
But, with the help of a potent landing page software, it’ll be easy for you to create and optimize your landing pages on your own. Here’s how.
WordStream’s Landing Page Grader Tool
This free tool can help you easily optimize your present landing page. It aids you in building better-upgraded pages for your site so that you can easily attract numerous customers and convert them into potential regular visitors.
The tool also has a landing page builder which has the sole purpose of guiding you through the entire process of developing and optimizing your landing pages for PPC.
The tool is really easy to use and is quite rewarding too.
WordStream Advisor is a PPC management collection of tools which provides the user with a readily available hosting environment which enables him/her to publish in his/her own subdomain.
Steps To Ensure Better Landing Page Optimization With WordStream
Step One: First you need to optimize the theme of your landing page. Remember, this theme must be in resonance with your website.
You can also personalize it by choosing a background colour and a brand logo for your company’s website.
Step Two: Now you must optimize the content of your landing page. This can be done by writing a suitable and strong headline for your content.
Step Three: Next up you’d need to optimize the form of your landing page so as to widen the horizon of your conversion rates.
It is suggested to choose a form button which has a call to action protocol for better results.
Also, it is advised to create a thank you page for your customers which they can see after clicking the form button.
Step Four: Finally, you need to optimize the settings of the landing page. Such settings include the URL, landing page footer, analytics scripts, and code.
When you’ve completed the entire setup procedure, your file will be saved as a draft. You can easily preview it and publish it with just a click.