Designing Your Business Online Marketing Platform


Before we dive in, ask yourself these questions: “what is the purpose of building my online business?”, and “what do I want to get out of it?”.  When I first started working online, my answer to the first question was that I wanted to make money online and I wanted to have financial freedom.  And my answer to the second question was that I wanted to live the life I desire.

I think a lot of online entrepreneurs will share similar answers, like one of the most common answers is “I want to make money fast so I can quit my job”.

And that’s perhaps the beginning of failure.

Why?  Because, for one, the “make money fast” mentality is probably the most short-sighted attitude that’s doomed to make you fail.  You can’t see things in their right perspectives to help you make the right decisions.

Secondly, escaping from something that you hate, like quitting a day job, is not a good enough reason for you to start a business online.  You should choose to do things based on a positive reason, like fulfilling your dreams.

And thirdly, these answers indicate that you haven’t thought about why you really want to start an online business thoroughly.  Starting a business is an important life decision.  It’s just as important as deciding to get married.  So you need to know why you want to get into it, and what kind of business you want to get into, and how you’re going to do it.

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Without thinking deeply about these questions, you won’t have a solid foundation to build your online business on.

With that being said, let’s move on…

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Gain Clarity about What You Want In Life

The sole purpose of owning a business online is to achieve your dreams, and to get more out of life.  Contrary to most people think, making a business profitable is not the ultimate purpose, nor is it an end.  A business is the means to an end.  It’s a means to help you achieve your desires.

So the first step to designing your business is to know exactly and specifically what you want in life.  You need to know what you want to a point that you can “feel” how it’s like to have what you want already.  If you can’t describe it with clarity, mostly likely you won’t get it.

If you know exactly what you want, you’d have the ability to live your life and run your business consciously, rather than unconsciously.

Then you can make decisions consciously and choose to do things that are inline with what you want.

Steps to Knowing What You Want In Life

  1. Start with what you don’t want in life

Most people have a hard time describing what they want in life in a way that paints a picture with details.  But it’s easier to do the opposite by listing what you don’t want in life.

When I did this exercise, my list consisted of: Having to do a lot of work that I don’t enjoy, doing a lot of work but not seeing success, feeling of frustration, feeling of stress, feeling of guilt, fear of failure, etc.

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You can list whatever that comes to your mind and list as many things as possible.  Then look at your list and see if the opposite of the things on your list can help you know what you want.

  1. What I want in life

When you know what you don’t want in life, it becomes easier for you to know what you do want in life.  For example, if you don’t want to work so hard but make a little, then you probably want to work less but make more.

My list looks like this: to own a successful business that I’m proud of, to be recognized as an authority in my niche, to have more time to spend with my kid, to give my kid the best education, to take vacations at least twice a year with my family, to live in a two-story condo in a nice neighbourhood in Taipei…

You need to list as many things as possible so that they describe in details every aspect of your life, including your business, your family, your social life, etc.

  1. Write a script of your ideal day

Now I hope you have gathered a list of the things that you want in life.  You’re just one step away from painting your ideal life with clarity.  One of the most powerful tools to help you define and realize what you want form life is by writing a script about your ideal day. Frank Kern, one of the most successful online entrepreneurs, revealed that he’d used this technique to realize the kind of life that he wanted.

Your script will go into every details of your day from the time you wake up until you go to bed.  Write in specifics where you live, what your home looks like, who you spend your morning, noon, and evening with, who your co-workers/employees are, who your friends are, what you do during the daytime, when you go to work, when you get off work, what you do for pleasure…you get the idea.

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The purpose of this exercise is to make sure that you gain total clarity about what you want from life.  It helps you to get clear about the end results of starting your business in the first place.  So that you’re both consciously and subconsciously clear about what you’ll achieve in life.

So take the time and do this exercise.  I guarantee that it’s worth your time!

After you’ve laid the foundation that your business will be built upon, you’re ready for the next step in designing your online business – getting clarity about your strengths.  We’ll cover that in detail in my next post.

I believe in your success!

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