There are several tools which you can use to ace the SEO (Search Engine Optimization) game.
One crucial is Google search operators.
These tools not only offer you the chance of attaining numerous research opportunities but also prove to be immensely rewarding in other related digital marketing aspects as well.
Therefore, I’d like to dedicate this article to inform you guys about every advanced Google search operator used today.
Table of Contents
Advanced Google Search Operators And Commands
Here’s a list of top operators and Google search commands that every marketer needs to know.
Cache
Once you use the cache operator, you’ll be able to discover the recent cache of any given webpage.
This proves to be extremely rewarding in identifying the time when a web page was previously indexed or crawled. For example :
cache: websitename.com
Intext
Being an important operator, Intext allows the user to search for any term displayed on any webpage. These terms can be the title, the URL or the page itself.
Intext is immensely useful for those who aim to perform research on how Google chooses websites to rank high on search engines based on on-page footprints.
Allintext
Allintext helps display the webpages which contain a text or phrase you want to see on the SERP.
However, this operator is not as accurate as intext due to its incapability to look for texts on webpages.
Inposttitle
This Google operator proves to be most prominent in performing the task of blog research. It allows users to find blogs having specific search terms as their titles.
All you have to do is to write the term alongside it like this :
Inposttitle: skin whitening goals
Allintitle
By employing this operator, you can easily find blogs which match the nature of the content you are currently writing about.
Allintitle allows you to search the outcomes of what other people are writing on that topic in order to make your content stand-out amongst the rest. Therefore it aims to provide you help and support for the creation of unique content for your site.
Intitle
Intitle allows the user to find considerable numbers of targeted results for a specific search phrase.
It is a narrow operator which can help you find precise information about anything and everything you want just by typing:
Intitle: sketching with Hb pencils
Allinurl
Allinurl operator allows you to find those pages which possess the requested search terms in the internal search pages within the specified URL.
For example, if you want to see those pages having the term ‘matte lipstick” , you must write :
Allinurl: matte lipstick
This will easily display all those internal URLs which have the same term.
Inurl
This operator can be used when you want to search for those pages on a site which has the search term targeted by you in the URL.
Inurl is especially useful for finding those sites which have a strong On-page optimization for the targeted topics.
Allinanchor
This operator plays a significant role in performing research on those pages which have different terms after “inanchor:” in their anchor text.
Inanchor
This operator allows you to identify those pages which have inbound links with specified anchor text.
Filetype
If you desire to find images which fall under a given specific file type (such as .jpg, .gif or .png) you can employ this operator to effectively narrow down searches on memes or infographics for you.
Filetype also offers you the chance to identify stray files and images which might have been indexed by Google.
Around()
Would you like to narrow down your search results focus any further? If yes, then this is the operator for you.
Around() is an amazing way to seek results where there are two or more terms being displayed closely on a given web page.
Advanced Google Search Commands
This advanced command offers you the chance to search for those pages which consist of one word or another.
For example, if you want to find the word football or soccer, but not both, you can use the Advanced Google search command in order to fulfil the purpose.
Quotes (“word”)
This command enables you to find those results which match exactly with your searched queries i.e. if you use quotes(“word”) command, you’ll end up generating a standard search result rather than a broad search result.
Exclude Words: (-)
The exclusion symbol, depicted with the help of a minus sign, enables you to exclude those words which you’d like to remove from the search results.
Add words: (+)
If you want to include certain words in your search results, you can use this command which is portrayed with the help of a plus sign.
Site:
Site command can be employed in those instances when the user requires more specific search results which are directed to a single website.
Related:
This command comes into play at those crucial times when you are in the dire need of any search results having more than a single website sharing similar content to some other familiar site.
All you have to do is to write:
“related: domain name.com”
Info:
This command will help you find relevant information regarding any domain you wish to search about.
How To Use These Advanced Google Commands And Operators?
It is one of the most complex tasks to identify the best possible combination of Google’s search commands as well as operators which is absolutely suitable for your website.
But trust me, once you figure out the rewarding combination that suits your purpose, it’ll be a smooth journey for you ahead.
You’ll be able to decipher new and relevant information about anything and everything you need for boosting your website’s rank and personality which will take you way ahead of your competitor’s sites.
