We already know that the field of SEO is something that is always in continuous development in simple words its ever-growing field. There are search engines like google which regularly updates the algorithms that suggest the important ranking factors according to which there are necessary changes required in the SEO. Somethings it is even hard for the digital marketers to keep up with all this ongoing development and regular changes. This is something that they do not continuously look for. Also, if the latest development is not implemented for a longer period then would be a disadvantage for the SEO factors for the website.
The site can lose its ran and come down immensely. Well talking about the worst-case scenario is that the site can be penalized and even banned. The algorithms work in such a manner most of the time. However, there are a lot of SEO ranking factors in the list. In this article, we are going to discuss a few of them briefly. This will provide you with some great ideas and also with some relevant changes that you can do with your site in the future to avoid all the worst things from happening. Let’s see the list. All the ranking factors written over here are the once based on some professional’s experience in 2020 and 2021.
The site security certificate is one of the important SEO ranking factors. Since 2014 it has been advised by google to all the websites owners to migrate from HTTP to HTTPS. This is kind of an important instruction to be followed. Both the protocol HTTP and HTTPS are basic protocols that are used to send as well as receive information in the form of websites. While when we talk about HTTPS then it was designed to provide an extra layer in form of security. This is done by utilizing what is called SSL or secure socket layer certificate that securely transfers the data around. When you migrate from HTTP to HTTPS then not only your site is boosted in terms of SERP ranking but will also protect your site from getting demoted. Also, if you use chrome then Google will send you “Not Secure” warning each time. The bounce rate of your site will also be affected most of the time.
A mobile-friendly site is also a great demand going on in the SEO ranking factors nowadays. It, not a secret that since the year 2015 google started personalized most of the sites that can easily be used on mobile phones. It’s a great step in being user friendly. So, marketers should take care that their site is mobile friendly. This will improve the SEO success of your site as proposed rules given by google. As now creating a website which is mobile friendly is very simple as compared to before. There are many vital website building sites such as WIX which already come with this feature as one of the defaults once.
Voice search is also one of the popular SEO factors that are quite famous nowadays. This factor is mainly effective in mobile devices as compared to desktop sites. Through this, there is a change in the pattern of search. There is voice assistant like one provided by Google or else the Siri, Alexa is enabled to use this feature. As this assistant search the user’s query and respond as soon as possible.
Page loading speed is very important when we start with all the ranking factors. If the page takes a lot of time to load then the user response is not that good towards the website. according to google if your site will take more than 3 seconds to load then most of the users will bounce back immediately without waiting for it to the response.
The bounce rate is also one of the important factors to take care of. There is google page speed insight through which you can monitor the response speed of your site and make relevant changes accordingly to match with all the requirements. there are many suggestions provided by Google on this matter.
E.A.T Principle is also something that must be taken cared for by the marketers all the time. As per the Google page experience update 2021, all the content on the website should meet the condition mentioned under the rules and regulation. The E.A.T principle stands for all kind of expertise authoritativeness as well as trustworthiness. This is one the considered point that must be followed without fail or and lead to some major losses to the marketer holding up the particular website.
Video inclusion also matters a lot. As when you include a video in your content then it must be included using the autocomplete feature made available. This must be done when you are optimizing the YouTuber videos as this will enable you to get a higher position.
Image optimization should also be taken care as image plays a major role in our websites. There is the correct result shown when the user searches for something in need.
