How to increase domain authority, what are the factors which influence it and how it can help you improve your conversions, traffic and readers. Overall domain authority is one of the most important factor to be considered when you try to rank for some competitive keyword.
As we know that SEO is every changing field and there has been so many changes in this field since the day this term came into use. Considering today; ranking on search engine result pages is not an easy task, especially after the release of Google panda and penguin updates.
Actually there are more than 200 different ranking signals considered by Google bot while analyzing and ranking any webpage or domain on SERP. Few of them might be social signals, author rank, domain popularity, domain authority, page authority and many more.
What is Domain Authority?
Domain Authority (DA) is a metric created by Moz that predicts how well a website will rank on search engine result pages (SERP). DA is scored on a scale of 1 to 100, with higher scores indicating a greater ability to rank. A website’s DA is determined by a variety of factors, including the number and quality of links pointing to it, the age of the domain, the content quality, and the website’s overall user experience.
Why is Domain Authority important for SEO?
Search engines like Google and Bing use various metrics to determine the quality and relevance of a website. DA is one of these metrics and is used to predict a website’s ability to rank on SERP. A higher DA score indicates that a website is trustworthy and credible, and search engines are more likely to rank it higher in the search results.
Tips to Increase Domain Authority
First let me make it clear, that there is almost no shortcut to success and its also applicable for DA and better placement on search results. Just like in-order to get consistent website traffic, we usually create quality content, similarly in-order to see consistent increase in your DA you have to build natural backlinks.
According to SEOMOz :
Domain Authority is SEOmoz’s calculated metric for how well a given domain is likely to rank in Google.com’s search results. It is based on the Linkscape web index and includes link counts, mozRank, mozTrust, and dozens more. It uses a machine learning model to predicatively find an algorithm that best correlates with rankings across thousands of search results that we predict against. Source – Moz
So it means it’s all about link building, quality of backlinks, domain trust and dozens of other factors. Overall its one of the most complicated algorithm and you really need to put lots of effort to improve it.
Build Quality Inbound Backlinks
Link building tips
One of the most important factor which influence your ranking, position and website traffic is the number of inbound links you get or build. Now if the links to your articles or domain occur naturally then you can call it as natural back-links and the rest can be called as unnatural.
Getting natural links is really hard since it requires lots of effort and dedication. But there are still lots of different ways to create authority links. You can try guest blogging and in my opinion its one of the perfect way to build connection with different bloggers. It also help you to increase your readership, authority in your niche and helps to improve your DA.
The next one can be press release. Now this method requires investment, but trust me you will get outstanding results. Since if your press release have been optimized properly and contains some real information, then you can see your website in Yahoo news, Google news and other trusted sources. You can even get links from .gov and .edu websites; and these types of link are considered valuable and rare.
You can use free press release distribution services.
Dofollow bookmarking and sharing sites.
For authority links you can try doc sharing services, YouTube and other video streaming websites.
You can perform commenting on comment-luv enabled blogs.
Finally forum posting, signatures, app development can also be considered as valuable source.
Optimize your website’s on-page SEO
On-page SEO refers to the optimization of your website’s individual pages to improve their search engine ranking. By optimizing your website’s on-page SEO, you can make it easier for search engines to understand the content of your website and improve its relevance. Some on-page SEO best practices include optimizing title tags, meta descriptions, header tags, and using relevant keywords.
Improve website speed and user experience
Website speed and user experience are essential for improving your website’s DA. A slow-loading website with a poor user experience can hurt your website’s search engine ranking. To improve your website’s speed, you can optimize images, use a content delivery network (CDN), and minify HTML, CSS, and JavaScript files. Additionally, you can improve user experience by making your website mobile-friendly, improving navigation, and reducing bounce rates.
Use Old Domain Names or Let Your Domain Be Old
You can easily rank for some tough keywords if you own or use old domain names. The reason is that Google trust your domain.
Actually millions of websites are registered every year, but most of them are spam sites and have a life span of less than one year. But there are some sites and domains which are registered back in 1990′s. So obviously Google and other search engines will have great trust on them. Since they believe they are of quality and have been maintained since such a long time.
So simply let your domain become old and in this time frame keep posting some unique, quality and valuable content so as to generate consistent organic traffic to your website.
Offer Consistent Valuable Content To Your Readers to Increase Domain Authority
By quality content I don’t mean you have to write unique and 2000 word article. By quality I mean the content which has been developed and crafted considering your valuable readers. It’s really necessary to consider your visitors, since they are the only key to social promotion and to an extent a source of inbound links.
Creating high-quality content is critical for improving your website’s DA. Search engines love fresh, unique, and informative content that provides value to users. By creating high-quality content, you can attract more visitors to your website, earn backlinks, and improve your website’s overall user experience.
Increase website traffic to Increase Domain Authority
No as we know that in-order to get consistent traffic, we have to keep posting new articles. But I think it’s just one face of a coin, on the other face you will find it as one of the perfect way of generating backlinks.
As per my experience whenever I create any new post I share it on social media sites, social networking, bookmarking services. Sometime I even create YouTube videos, share my presentation on doc sharing websites, perform posting on forums. I do all these things to improve my position regarding that particular keyword. But in the other way I am increasing my domain authority. And this is happening automatically.
It means the more you write posts the more you get chance for building links and the more will be your authority. So these were three of my personal tips which will help you increase domain authority. If you any suggestion or question regarding this topic, please share it in comment area.
Use social media to promote your content
Social media can be a powerful tool for promoting your content and building high-quality backlinks. By sharing your content on social media platforms, you can increase visibility, attract more visitors, and earn backlinks from other websites. Additionally, social media platforms can be used to engage with your audience, build relationships, and improve your website’s overall user experience.
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FAQ
What is a good DA score?
A good DA score is generally considered to be above 40. However, the ideal DA score for your website will depend on your industry, competition, and other factors.
How long does it take to increase DA?
Improving your website’s DA is a long-term process that can take several months to a year or more. It depends on various factors, such as the quality and quantity of your content, the number of backlinks, and your website’s overall user experience.
Can I buy backlinks to increase DA?
Buying backlinks is not a recommended practice as it violates search engine guidelines and can lead to penalties. It’s important to focus on building high-quality backlinks through legitimate and ethical means.
Is DA the only metric that matters for SEO?
No, DA is just one of the many metrics that impact SEO. Other important metrics include page authority, keyword ranking, click-through rates, and bounce rates.
How often should I check my website’s DA?
It’s recommended to check your website’s DA regularly, at least once every few months. However, keep in mind that DA is not the only metric that matters, and focusing solely on it can be counterproductive. Instead, focus on creating high-quality content, building backlinks, and improving user experience to improve your website’s overall SEO.
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Conclusion
Increasing your website’s domain authority is a long-term process that requires patience and consistency. By following the best practices outlined in this article, you can improve your website’s DA, attract more visitors, and improve your search engine ranking position. Remember to focus on creating high-quality content, building high-quality backlinks, optimizing your website’s on-page SEO, improving user experience and website speed, and using social media to promote your content.
I have followed Domain Authority stacking for quite sometime now and time and time again it proves that perceived authority by just aggregating links no longer works. Content is king and content marketing is the emperor. Its high time we concentrate on what the user needs rather than what search engines need. Search engines eventually will catch up and sites that put content at the heart of its users will triumph.