Zepto and HoABL bring digital land buying to your phone.
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1. Introduction: From Groceries to Land?
When I first stumbled upon headlines about being able to buy land from Zepto, my reaction was half disbelief, half curiosity. I mean, I’ve used Zepto countless times to order bread, milk, even midnight snacks. But land? That felt almost too surreal.
And yet, here we are. The idea is simple—why not bring something as serious (and usually complicated) as land buying onto a platform millions already trust for their daily shopping? Suddenly, property browsing doesn’t feel like a distant, drawn-out task. It feels as easy as ordering your weekly groceries.
2. The Big Tie-Up: Zepto x HoABL
The move comes through a collaboration between Zepto, India’s fast-growing quick-commerce app, and House of Abhinandan Lodha (HoABL), a plotted development company that’s been changing the way people look at branded land.
According to India Today, this tie-up allows users to explore and book premium residential plots directly on Zepto in just a few minutes. The intention is to make the process simpler, faster, and more transparent.
Saurabh Jain, CMO of HoABL, even noted that this expands the company’s reach, while Zepto’s own Chief Brand & Culture Officer, Chandan Mendiratta, emphasized the vision: bring land to a platform people already use every day.
3. Step-by-Step: How to Buy Land from Zepto
I tried running through the journey myself, and here’s how it typically goes:
Open the Zepto app.
In the search bar, type “land.”
You’re redirected to a special HoABL landing page inside Zepto.
Browse the available plots with project details.
If interested, you can enquire instantly.
Within minutes (around 10, they claim), you’re connected via video call with an HoABL relationship manager.
You can pay a refundable token to reserve your spot.
Follow-up payments are staggered—no lump sum stress.
It’s surprisingly straightforward. It won’t give you full land ownership in 10 minutes (legal checks still take time), but it jumpstarts a process that normally feels like a mountain to climb.
4. Locations You Can Explore Right Now
The partnership has kicked off with two major projects:
Vrindavan, Uttar Pradesh – marketed as part of HoABL’s “Vrindavan Global” project, launched during the Janmashtami period.
Neral, Maharashtra – a developing hub near Mumbai, attracting budget-friendly investors.
HoABL, by the way, isn’t new to this game. They’ve already sold over 11 million sq ft of developed land and are actively working on 30 million sq ft more, across leisure and religious hotspots like Goa, Alibaug, Ayodhya, and Dapoli, with more coming in Shimla and Amritsar.
5. Why This Move Matters
Now, let me tell you why this is exciting to me:
Accessibility: Millions already use Zepto, so it lowers the barrier to entry.
Speed: Quick-commerce’s “10-minute” vibe spills into land buying—at least the starting phase.
Transparency: Having it all digital, with a trusted partner like HoABL, makes the process feel less intimidating.
Innovation: It’s rare to see real estate marketed this way. It’s creative. And honestly, kind of fun.
Sure, buying land is never going to be as quick as ordering butter, but the experience feels friendlier than walking into a broker’s office.
6. Quick Snapshot: Vrindavan vs Neral
Here’s a simple comparison table:
Attribute
Vrindavan (UP)
Neral (Maharashtra)
Project Name
Vrindavan Global
Neral Development
Marketed Through
Zepto + HoABL
Zepto + HoABL
Location Vibe
Religious / Spiritual Hub
Budget-friendly suburb near Mumbai
Booking Method
Search “land” → Browse → Enquiry → Token
Same flow
Target Buyers
High-budget investors, spiritual interest
Young investors, first-timers
FAQs
Q1. Can I actually buy land in 10 minutes on Zepto?
Not exactly. What happens in 10 minutes is the connection process—you get to talk to HoABL and reserve a plot. Ownership paperwork takes longer.
Q2. Do I pay everything upfront?
Nope. You just pay a small refundable token. The rest happens in phases, making it lighter on your pocket initially.
Q3. Which locations are available right now?
Currently, Vrindavan in Uttar Pradesh and Neral in Maharashtra are live on Zepto.
Q4. Who manages the legal formalities?
All legal checks, documentation, and transfers are managed by HoABL. Zepto is simply the platform that connects you.
Q5. Why is this move significant?
Because it shows how digital platforms can simplify traditional sectors. Land, once considered slow and paperwork-heavy, now feels approachable through Zepto’s familiar interface.
Ovais Mirza, a seasoned professional blogger, delves into an intriguing blend of subjects with finesse. With a passion for gaming, he navigates virtual realms, unraveling intricacies and sharing insights. His exploration extends to the realm of hacking, where he navigates the fine line between ethical and malicious hacking, offering readers a nuanced perspective. Ovais also demystifies the realm of AI, unraveling its potential and societal impacts. Surprisingly diverse, he sheds light on car donation, intertwining technology and philanthropy. Through his articulate prose, Ovais Mirza captivates audiences, fostering an intellectual journey through gaming, hacking, AI, and charitable endeavors.
Disclaimer: The articles has been written for educational purpose only. We don’t encourage hacking or cracking. In fact we are here discussing the ways that hackers are using to hack our digital assets. If we know, what methods they are using to hack, we are in very well position to secure us. It is therefore at the end of the article we also mention the prevention measures to secure us.
