Okay, let’s start with some definitions first to make sure we are all on the same page:
Search engine optimization (SEO) is the process of getting traffic through the free or natural listings on the search engines. Search engine optimization is divided into two branches: on page SEO and off page SEO.
On page SEO is a way in which you can shuffle around and edit on a page of your website to get high ranks for that particular page only.
Off page SEO is what you can do on other sites to get a good ranking for your page. Off page SEO increases your sites rankings in search engines.
Now that you know what On page and Off page optimization is, here are the steps you should take:
Off page SEO is basically how your internet portrays your website. A professional off page SEO will be able to employ their own resources to control how search engines view their websites and how much they are ranked.
Quality links should be built for building purpose which include page relevance, page rank and authority sites.
After having basics in place, creating masses of useful content is the main on page optimization strategy that a webmaster should focus on, but without off page SEO you will not see your website’s current ranking increasing significantly.
If you have any more questions on how you can improve SEO, feel free to ask me in the comments section below.