How to do Keyword Research and Analysis
Keyword research and analysis help better understand your target market on what people are looking for and how they search for content, services, or products on the website. Keyword research gives you specific search data and provides an answer to some questions like
What is the audience looking for?
The total number of people are searching for it within a minute, hour, day, week, and so on?
What are the formats people are using to get that information?
Before analyzing the keyword, it is suggested to understand the target market. In this article, we will provide you with some of the highlights and essential tools with strategies to get the information, some tactics that will help to avoid keyword research mistakes that most people do with their keyword research, and build strong content to grow you more organically in the digital world. Once you learn how your target audience is searching for your content on the web, you will begin to uncover a new world of strategic SEO!
Before researching keywords, ask yourself these questions, putting yourself in the shoes of your audience. Why will your audience visit your website and look for the content or services? This is where new corners are often cut. Many people avoid planning because keyword research takes much time, and why spend the time when you already know what you want to rank for.
What you want to rank for and what your audience wants are altogether two different things. Keep the focus on your audience and then use keyword data to those content or website that will make the campaign more successful rather than going with the flow of common keywords and which is of no use.
Let us take an example of John having a local ice cream parlor in the city and there ice cream parlor popular brands that people are aware of and John heard about SEO and wants help improving his business on how often they show up in organic search results. So while you are analyzing the keywords for John and support, we need to understand more about customers. So ask yourself the questions like.
- What kinds of ice cream, desserts or snacks, etc., are people searching for?
- Who is searching these terms? Can it be further bifurcated age group-wise?
- The time when people are searching for ice cream, snacks, desserts, etc.?
- Whether this ice cream seasonality trend throughout the year?
- How are people searching for ice creams like the word they use or the questions they ask
- Whether research is more performed on mobile devices or laptops, computers, etc.
- Why are people looking for ice cream?
- Whether someone is looking for health-conscious ice cream specifically or to satisfy their pallet.
- Where are all the potential customers located, whether they are locally situated, nationally, or internationally?
And finally, here’s the million-dollar solution: how will you help provide the best ice cream content to build a community and fulfill what all those people are searching for? Asking these questions seems time consuming, but it is crucial to guide your keyword research and help you craft better content for the audience.
There might be a possibility that you may have a different way of what you do, but how does your audience search for the product, service, or information you provide that’s important and to the answer to this question is the first steps for the keyword research.
You might have a few keywords in mind that you would like to rank for, and these will be things like your products, services, or other topics of your website. There is a free tool available in the market to help you research the keywords. Then, you can enter those keywords into a research tool to discover the average monthly search volume and similar keywords.
Once you enter your keywords, you will begin to discover other keywords and common questions and topics for your content that you might have otherwise missed out during your plan.
Let us take John’s ice cream parlor in the area.
“ice cream” and “snacks” into a keyword research tool, you may discover highly relevant, highly searched for related terms such as:
Best ice cream
Sandwich ice cream
While discovering relevant keywords for your content, you will notice that the search volume of those keywords varies greatly. Therefore, while you are looking to target terms on your audience’s search, there are instances where it may be more advantageous to target phrases with base search volume to avid competition.
With the introductory article, you might have a fair understanding of the keyword research and analysis to help you grow your content organically. However, there are far more than highly competitive words and common competitive words. As you go deeper into the analysis, you will explore the fundamental new research analysis of keywords.