Category: PPC

PPC VS SEO in Digital Marketing

If you are someone who is in the field of digital marketing for a long period now than you must be aware of the fact that there are two ways through which one can use the search engine. Those two methods are known as search engine optimization (SEO) and pay per click (PPC). Both of these techniques are quite important in the field of digital […]

Learn the difference between SEO,SEM and PPC

In this piece of article we will be discussing about the difference between SEO, SEM and PPC. Let’s explore SEO Vs SEM Vs PPC. SEO (Search Engine Optimization) SEO is the process to improve the visibility and page rank of a website or blog within browser search results or in search engines. SEO tries to focus on different kind of components of search such as […]