Search Engine Optimization (SEO) has been in the market for quite a long period. It all started in 1997, but Jason Gambert was the person who coined the term SEO in 2007. SEO aims to bring your website on top of the search engine result page, increase the visibility of your webpage for the organically searched queries, and drive more traffic to the website.
By implementing SEO techniques, your website becomes user-friendly, easy to navigate, and faster. But, SEO is not an over-night process that you implemented and will start reflecting immediately, it’s a long term process which may take a few months and sometimes a year as well.
Whenever you perform a search on any search engine (i.e., Google, Bing, or Yahoo), the search engine displays multiple results on the search engine result page. These results are based on specific search engine ranking factors, basically “On-page SEO” and “Off-page SEO.”
For example, – you started a website or a blog related to the NBA, you have created multiple articles and posts related to the NBA. In this case, yes, you would like your website content to appear on top of the search engine result page whenever someone searches for anything related to the NBA.
In simple terms, SEO is a technique and strategy to optimize the content in such a way that whenever a user searches for any particular keyword related to your website niche/topic, your website page should appear on the top in the organic results.
Popularity of SEO
In the recent internet market, there is a cut-throat competition to stay on top of the SERP’s. Hence, SEO has become vital for all forms of businesses in the digital platform.
Although, we all know that social media, paid advertisements, and other internet podiums do guide the traffic to the website, but a significant amount of website traffic depends upon the organic searches. You might be thinking why?
Whenever you do a search on a search engine, the vast area on the page is covered by organic results compared to paid advertisements. That is the reason why organic results get more clicks despite the paid ads appearing on top of the page.
And this all because of SEO.
By applying SEO techniques, Siege Media helped one of its clients drive visitors from zero to 100,000 in 12 months.
Another study of LINKIO states how they planned an SEO strategy for 12 months, and build Linkio to an authority site.
So, SEO became popular as the competition in the digital world increased to stay on the top of the SERP’s. As we all know SEO is a technique that includes (on-page SEO, off-page SEO, site structure, backlinks, page load time, content quality) that we need to imply to make the website content better than other competitors.
As the popularity of SEO increased, it created multiple job opportunities and why the demand for SEO online courses increased rapidly. If you are an aspirant looking to master SEO, here are some of the online courses that you can try.
Top 5 SEO Courses That You Can Take
If you are a fresher or looking for a career switch in SEO, or a team member who needs to be trained on SEO, these SEO courses will help you understand the basics and advanced concepts of SEO.
Simplilearn’s Advanced SEO training course is a full-fledged SEO course which aims to transform aspirants to an SEO professional. This course includes the basics of SEO to advanced level, content marketing strategy, keyword research, and web analytics. By taking this course, you will learn the core skills of SEO, design, and architecture, understanding your audience, and SEO tools like Google Analytics, Google Keyword Planner, Moz, SEMrush, and Google Trends.
With the SEO advanced program, you will gain access to the e-learning content of the entire course moderated by faculty and industry experts. Moreover, you will get practical experience by working on real-time projects.
Hubspot provides a free SEO training course. This course includes four lessons, 21 videos, and three quizzes, which helps you to come over the aspect of SEO. The course span is about 164 minutes. It is a micro, power course for those who don’t have much time to invest but want to learn the fundamentals of SEO.
By taking up this course, you will learn how to evaluate, optimize, and improve a website SEO, backlink strategy, Hubspot’s secret of ranking on top of SERP’s and guest blogging strategy.
Moz SEO Essential certificate is an instructor-led training that is divided into six-parts that combines a comprehensive and fundamental SEO grip. This course includes the fundamentals of SEO, keyword research, page optimization, reporting on SEO, and link building. The course span is of 6 hours in which you will receive 6 hours of content guided by your instructor and at the end final exam.
By the end of this course, you will be able to develop a competitive SEO strategy, understand the applications and principles of SEO, apply cornerstone skills like optimization, link building, SEO report and more.
LinkedIn has a wide range of SEO courses starting from beginner level to expert level. This course includes course materials, video, and a learning path. This SEO course will be taught by industry experts who will not only help you understand the basics and fundamentals of SEO but also the various SEO tools used nowadays including Google Analytics, Google Ads, MailChimp, Bing Ads, Moz and more.
The best part of this SEO course is that it is divided into a time frame starting from 10 minutes to 5 hours.
You will learn the foundations of SEO, search engine marketing, SEO e-commerce, SEO tools and techniques, and more. But the best part about the LinkedIn SEO course is it allows you to start your class for free for one month.
Springboard’s SEO course aims to provide that framework – that is designed to walk someone with minimal SEO knowledge through the steps to understand the fundamentals of SEO. This course includes 40 resources across seven core modules, wherein each module starts with a theory or concept. The course is taught and mentored by industry experts and also allows you to spend $10,000 on Adwords.
This course will help you learn the history of SEO, keyword research, content planning, page optimization, technical SEO, link building, SEO reports, and more.
By taking up any one of these SEO courses, you will learn the aspects of SEO and optimization. These courses will not only help you to get a new job but also a decent growth in your career. So start your journey in SEO today!
